Coffee made in Italy: Pods and capsules are worth 40% of the market

The world of coffee confirms itself as one of the protagonists of the 45th edition of Sigep 2024. Also because this drink represents an indispensable social ritual: according to research by Mediobanca, 3.1 billion cups of coffee are consumed every day in the world. Italy, a leader in transformation, ranks seventh as a consumer country; Furthermore, the export share of roasted coffee from the Bel Paese increased by 12.9%. Pods and capsules are worth 595 million euros, or 40% of the entire market, even if moka coffee is still the leader with sales of 640 million. In Italy, over 95 million cups of coffee are consumed every day by 97% of regular Italian consumers, both in bars and restaurants and at home. «The coffee market is in great turmoil, after the three-year Covid period which changed all the management dynamics», says Alessandro Spadola, CEO of Caffè Moak. And even in Italy, following a trend that comes from abroad, we are no longer just talking about espresso and mocha but ...