Coffee prices have surged by 70% in New York this year, leading to increased risks for traders and the need to hedge prices. The liquidity pressure in the market, dominated by small players, has resulted in significant margin calls and cash flow issues. Traders are turning to alternatives like options, off-exchange solutions, and liquidity swaps to mitigate these challenges. Banks are offering these products to both large and small clients to help them avoid margin calls and cash flow pressures. The article also discusses the use of repurchase agreements and the strategy of trading less to manage cash flow. Despite these challenges, the coffee market remains profitable, as highlighted by the improved performance of Louis Dreyfus Company's coffee division.