A round table discussion in Hungary has highlighted the growth in popularity and production of sunflowers in the country, despite changing weather conditions. However, the cultivation of the crop relies heavily on water availability. Both sunflower and rapeseed have potential due to rising vegetable oil prices. There are concerns about the market's stability due to risk factors such as the American presidential election and the Russian-Ukrainian conflict. Hungary's leading position in the EU for sunflower yield average over the past five years indicates a promising market, with potential for increased profit through rational management.