Coupang Rocket Fresh Now Delivers Aged Sirloin Beef, Strengthening Premium Meat Offerings

(Seoul=Yonhap News) Reporter Sung Hye-mi = Coupang announced on the 29th that it has strengthened its premium meat product lineup by adding aged Hanwoo sirloin to its Rocket Fresh (fresh food) delivery options.

Rocket Fresh will sell 51 aged Hanwoo sirloin products from 20 suppliers, including Nonghyup Assured Hanwoo and Hoengseong Hanwoo.

The products have been aged at temperatures below 5 degrees using the Wet Aging technique while vacuum-sealed.

Coupang plans to further expand its aged Hanwoo product range and provide high-value Hanwoo by improving taste and quality through aging techniques while lowering prices.

Lee Sung-han, head of Coupang Rocket Fresh, said, "Aged Hanwoo sirloin showcases the essence of premium ingredients with its tender texture and deep flavor" and added, "We will contribute to expanding Hanwoo consumption by competing on quality even amid consumer spending constraints and add new value to customers' dining tables."

Coupang will discount approximately 200 items totaling about 160 tons of Hanwoo, Handon, imported pork, and imported beef from July 2-8 to mark 'Meat Meat Day' (June 6).

During the same period, Coupang will also host the '2025 Hanwoo Mutual Growth Week' in cooperation with the Hanwoo Levy Management Committee, offering 10% discounts or special prices on some Hanwoo items.