Bangchak Corporation has launched the "Pineapple Punsuk" project to purchase 43 tons of Phu Lae pineapples from farmers in Chiang Rai province, who are experiencing market problems due to the COVID-19 outbreak. The pineapples will be delivered to staff and patients in field hospitals and prisons in Bangkok and northern Thailand. The project aims to address the impact of the pandemic on agricultural production and support farmers. The delivery ceremony for the pineapples, rich in vitamins and minerals, was recently held, highlighting the collaboration between the private sector, social enterprises, and government in providing solutions to the challenges faced by farmers and healthcare workers during the crisis.