The article highlights the need for a revitalization of the Italian chili pepper supply chain, with a focus on enhancing protection and creating local designations of origin to improve quality and traceability. Currently, 70% of the pepper used in Italy is imported from non-EU countries like China, Egypt, and Turkey, where production standards are lower and costs are therefore cheaper. In contrast, Italian-grown peppers undergo more expensive and superior processing techniques. The article suggests that by establishing territorial origin denominations and modernizing processing techniques, the industry could increase production and add more value to the product.