Japanese markets are experiencing rice shortages due to a combination of factors, including predictions of typhoons, a nationwide holiday, and the threat of a mega-earthquake, as well as lower harvests and increased demand from tourists. The government has called for calm and urged consumers to purchase only the rice they need. Despite the current shortage and a declining population, rice remains deeply rooted in Japanese culture and is consumed in large quantities. A new harvest season is expected to begin in September, providing 40% of the crop.