The article highlights the need for increased fish consumption among the Brazilian population, especially among children and adolescents due to its high nutritional value. Currently, fish is included in the school menu in Brazil only once or twice a month. Industry leaders suggest including it more frequently to make it more appealing. They also emphasize the need to include a variety of fish species to avoid supply issues. The article also mentions the challenges faced by small-scale producers in Brazil and the lack of a processing industry in Rondônia, a state in Brazil. Despite these challenges, Rondônia's government encourages the inclusion of fish in school meals and supports the production chain. The article also mentions Joinville, a city in Santa Catarina, Brazil, as a pioneer in including fish in the school menu for over two decades.