The Philippine poultry industry is currently grappling with low demand and the impact of imported supplies, as highlighted by the United Broilers Raisers Association (UBRA). The industry's struggles are further compounded by rising production costs. Despite these challenges, the country's retail price for whole dressed chicken remains high. In 2022, chicken meat imports are projected to reach 400,000 Metric Tons, with the United States, Brazil, and the European Union being the main suppliers.