Demand for registered Çubuk pickles has increased due to the cold weather and flu cases, with sales rising in autumn and winter months. The pickles, which have a geographical indication certificate, are sold for 60-90 liras per kilogram, and a liter of pickle juice is sold for 25-50 liras. Producers are struggling to keep up with the increasing demand and plan to double production in 2024. There has been a surge in pickle sales, especially after the Covid-19 pandemic, and customers believe that pickles and pickle juice are beneficial for flu infections. Customers prefer cucumber, pepper, and mixed varieties, and pickles are sent all over Turkey with internet orders and are especially popular for their natural and delicious flavor.