Discounts are more important than prices for 56% of Russian consumers of dairy products

게시됨 2024년 8월 22일

Tridge 요약

The article reveals that in the dairy market, only 19% of consumers prioritize low prices, while 56% are drawn to discounts. Brand loyalty is important for 71% of consumers, and 50% focus on product quality. Environmental friendliness is a concern for 30% of buyers. Promotions are widely popular, with two-thirds of consumers participating, often in exchange for discounts by leaving reviews or registering receipts, though social media engagement for discounts is less common. These shifts in consumer behavior are linked to economic factors and the emergence of new Russian brands, which have gained significant market share since 2022.

면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

Only 19% of the audience focus on low price when choosing a product, while discounts attract 56% of consumers. The only factor that may be more important than discounts is loyalty to a proven brand, which is relevant for 71% of consumers in this category. Half of buyers also note that product quality plays a decisive role for them. Other factors are much less important: 30% pay attention to the environmental friendliness and natural composition of the product. Almost two-thirds of consumers participate in promotions. Retailers offer various mechanics to attract buyers to participate in such promotions on favorable terms. Most often, in exchange for a discount, consumers are ready to leave reviews (30-33%) on the Internet or participate in receipt promotions, which require registering a receipt on the manufacturer's website (29-31%). However, using social networks to get a discount or cashback is less popular: only 15-17% of participants repost promotions, and 14-16% tag friends in ...

출처: Milknews