The text discusses the popularity of Norwegian salmon in the Korean seafood market, with per capita consumption being very high. The Norwegian Seafood Council is responsible for promoting Norwegian seafood in Korea through various marketing activities, such as participating in festivals and organizing pop-up events. The awareness of the 'Seafood From Norway' mark among Korean consumers has increased to over 40% through continued marketing activities, and the 'Norwegian Salmon is Always Right' campaign won the 'Best campaign in Korea' award at the '2023 Dragon of Asia'.