South Korea: Seafood from Norway mark

Published 2023년 12월 19일

Tridge summary

The text discusses the popularity of Norwegian salmon in the Korean seafood market, with per capita consumption being very high. The Norwegian Seafood Council is responsible for promoting Norwegian seafood in Korea through various marketing activities, such as participating in festivals and organizing pop-up events. The awareness of the 'Seafood From Norway' mark among Korean consumers has increased to over 40% through continued marketing activities, and the 'Norwegian Salmon is Always Right' campaign won the 'Best campaign in Korea' award at the '2023 Dragon of Asia'.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A ship catching mackerel in Norwegian waters. Photo = Provided by the Norwegian Fishery Products Committee Korea is considered an important seafood market with a world-high consumption of seafood. According to the Food and Agriculture Organization of the United Nations (FAO), as of 2020, per capita seafood consumption in Korea was 54.66 kg, much higher than Japan (46.65 kg), China (40.33 kg), or the United States (22.45 kg). In particular, unlike other countries where consumption is concentrated on specific fish species, Korea consumes several fish species and forms a large market. One of the fish species that our people typically enjoy is salmon. Norwegian salmon, which comes from the cold and clean fjords of Norway, is evaluated as a reliable marine product in Korea. Accordingly, the volume of Norwegian salmon exports to Korea has been steadily increasing since 2013. Behind the popularity of Norwegian salmon is hidden the continuous efforts of Norwegian aquaculture companies for ...
Source: Donga

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