Earthworm, a non-profit environmental organization, has shifted its stance on palm oil from advocating for a boycott to promoting sustainable palm oil. This shift aligns with the organization's work in the cocoa sector and builds on collaborations with groups like WWF, Conservation International, and the World Land Trust. The focus is on driving the industry towards sustainable palm oil, particularly that which adheres to the standards of the Roundtable on Sustainable Palm Oil (RSPO) or Palm Oil Innovation Group (POIG), which mandates deforestation-free production since 2018. Managers, retailers, and traders are encouraged to meet their deforestation-free supply chain commitments, with some showing faster progress than others.