World: Chocolatiers claim to have limited the surge in prices at Easter but are worried about Christmas

Celebrating Easter with chocolate will be a more expensive pleasure this year. The fault is mainly the inflation of raw materials like sugar and cocoa. The price of the precious bean has literally skyrocketed in recent months: +130% between January 2023 and February 2024 following poor harvests in Ivory Coast and Ghana, the leading cocoa producers in the world. For manufacturers, family SMEs or large companies, the equation is complex. How can we move the needle to ensure that Easter chocolates remain an accessible product without undermining their economic model? Indeed, Easter is the second highlight of the year for this product, after Christmas. The French spend on average 22.60 euros on chocolate for this holiday. Among manufacturers, prices are soaring As for products manufactured by manufacturers or large SMEs, sold in large retailers, the prices of eggs and other chocolate bunnies will increase by 5% on average, according to the UFC Que Choisir association. . An increase ...