Eat on the Wild Side using grant money, chef partnerships to create demand for sablefish in the US

Published 2024년 9월 10일

Tridge summary

Eat on the Wild Side, a nonprofit organization, is launching a marketing campaign called NW Sablefish to increase demand for sablefish (black cod) in the U.S. This initiative, funded by a USD 236,000 NOAA Saltonstall-Kennedy Grant, aims to educate consumers about the abundant yet underappreciated species. The campaign responds to fishermen's requests for better marketing to address high quotas and low prices, exacerbated by a strong American dollar and weak Japanese yen. Emphasizing the sustainability of sablefish, the campaign seeks to make the fishery more viable for harvesters.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Nonprofit organization Eat on the Wild Side is working to build demand for sablefish as demand for the resource continues to fall short of its abundance. Eat on the Wild Side launched a marketing campaign for sablefish – also known as black cod – in July thanks to funding from a fiscal year 2023 NOAA Saltonstall-Kennedy Grant, which gave the nonprofit USD 236,000 (EUR 214,000) to promote the species. The marketing initiative, dubbed NW Sablefish, has set out to spread information on the species to consumers in the U.S. through partnerships with chefs, NW Sablefish Project Coordinator Katie Harris told SeafoodSource.“Sablefish is kind of an unknown entity in large parts of the country,” Harris said. The campaign, in part, came at the behest of fishermen who fish for the species. Eat on the Wild Side manages the Marine Stewardship Council (MSC) certification for sablefish and halibut in the U.S., and a lot of harvesters who are members of the certification said they wanted better ...

Source: Seafoodsource