Ecuadorian blueberry exports to Hong Kong have commenced with Nobis Fruit Company introducing the AtlasBlue variety to the market. The company has invested in advanced technology to ensure quality and efficiency, aiming to double the export volume and expand to other strategic markets including the United States, Singapore, Malaysia, Turkey, Spain, and the Netherlands by 2024-2025. The Guadalupe plantation in Tungurahua, which produces blueberries and creates job opportunities, is supported by a team mainly composed of female labor. The region's climate and logistical connectivity are key factors in the success of the blueberry production in Ecuador.