Ecuador is shifting its focus to increase tuna exports to the U.S. and Canada due to a decline in shipments to Europe, its largest market. The country typically exports around 250,000 metric tons of tuna annually, with the majority going to Europe. However, in 2023, Ecuador's tuna exports saw a decrease in both value and volume due to the Russia-Ukraine war causing high inflation in Europe, which led buyers to choose cheaper tuna from China.