U.S. Senators Risch and Cantwell are actively pushing for Japan to open its market to U.S. potato exports, arguing there are no phytosanitary reasons for Japan's current restrictions. They highlight the potential for the U.S. potato industry, which is worth over $100 billion and supports nearly 34,000 jobs, to see a $150 million annual increase in exports to Japan. This effort, part of broader initiatives that have also targeted expanding exports to China, enjoys bipartisan support, demonstrating significant political backing for expanding U.S. potato exports into key Asian markets.