Vietnamese durian exports have seen a significant increase of 63% in the first 9 months of the year, reaching over 2.8 billion USD, primarily due to a surge in demand from China which accounts for 92% of the total exports. Other markets like Thailand, Hong Kong, Papua New Guinea, Taiwan, Japan, South Korea, and Cambodia have also shown a notable increase in their import of Vietnamese durians. This rise is attributed to factors such as high product quality, competitive pricing, and efficient shipping times. Additionally, the decrease in durian production in Thailand due to adverse weather conditions has led to a shift in demand towards Vietnamese durians. A recent signing of a protocol between Vietnam and China for the export of frozen durian further bolsters Vietnam's durian export prospects, aiming for a total turnover of 3.7 billion USD by the end of the year.