Electronic traceability arrives in the field: Villanueva and Allflex are ready to supply producers

Brand Studio for Villanueva Argentine livestock enters a new stage with the implementation of the National Electronic Animal Identification System (SNIEA), established by SENASA Resolution 530/2025. Starting January 1, 2026, all bovines, buffaloes, and deer must be identified with a mandatory electronic binomial, composed of a visual caravan and an RFID device, whether it is a button, rumen bolus, or injectable transponder. Villanueva leads the distribution of caravans, achieving more than 50% market share in the national market. Its alliance with Allflex, a global leader in animal identification, positions it as a key provider in the most critical stage of the process: guaranteeing stock, distribution, and technical support throughout the country. “The path is traced by the regulation, but we were already ready,” says Alfonso Cebral, manager of Villanueva’s Livestock Unit. He adds: “Through our distribution network of more than 2,000 veterinarians across the country, we can ...