Embrapa Agroindústria Tropical and Sebrae are working to boost the cashew tree culture in Potiguar territory. The initiative aims to increase productivity and the competitiveness of producers by creating new nurseries, introducing more productive clones, and providing training and consultancy services. The partnership will also involve constant monitoring and cultural treatments in the soil, with a focus on constant and intense management rather than seen as an extractive activity. The program will be implemented as a medium and long-term strategy.