Rabobank's World Sugar Map report reveals the significant shifts in the global sugar market since the EU's 2017 sugar market reforms, which abolished quota restrictions. This change has allowed the EU to fluctuate between being a net importer or exporter of sugar, depending on production yields and global market dynamics. The report highlights the rise in sugar consumption in Asia and Africa, with these regions becoming increasingly important in the global sugar market due to their high growth rates. Meanwhile, Brazil, Thailand, and India emerge as key exporters to these regions. For Dutch sugar beet growers, Rabobank underscores the influence of the global sugar market on pricing, the efforts to add more value to the sugar beet beyond sugar, and the adoption of precision agriculture techniques to enhance sustainability and efficiency in cultivation.