Enterprises in the tuna industry are frantically seeking a way out.

Barrier upon barrier Vietnam's tuna exports are under significant pressure from both external and internal factors. If previously the tuna industry had to deal with the "yellow card" of IUU from Europe, now the U.S. market - the largest consumer - continues to apply new barriers. Mr. Nguyen Van Minh - Director of Nghi Son Seafood Import and Export Company Limited, said that from January 2026, the U.S. will implement new regulations on the protection of aquatic resources. This means that products harvested from the sea must comply with many stringent standards. "Enterprises have three months to prepare, but the pressure to comply is very high. Especially with raw materials mainly coming from traditional exploitation, meeting international requirements is not easy," Mr. Minh shared. Mr. Vu Dinh Dap - Chairman of the Vietnam Tuna Association, analyzed that according to the Marine Mammal Protection Act (MMPA) of the U.S. Department of Commerce's National Oceanic and Atmospheric ...