Entity evaluates scenario of adjustments in citrus farming

The opening of the 2025/26 season reveals a more selective environment in the purchase of oranges, different from the pattern adopted in the previous cycle, according to a report by Itaú BBA. The forecast of 307 million boxes coexists with less interest in low-quality fruits, while the industry directs efforts to raise the standard of the juice offered. The focus is on lots with a higher ratio, a strategy that seeks to restore the quality of stocks and support the resumption of demand. This movement has resulted in a later start to the harvest, aimed at ensuring maturation gains before processing. In international trade, shipments in the first months indicate a possible change in the traditional route of Brazilian juice. If the observed pace is confirmed, this could be the first season in which the United States takes the lead in imports, surpassing the European Union. Between July and October, there was a 7% drop in total exports, mainly influenced by the European decline. ...