The article highlights the economic impact of the ongoing conflict between Italy and Russia, with a particular focus on the agricultural sector. It explains how the embargo imposed by Russia in response to EU sanctions has led to a loss of around 200 million euros annually for the Italian food industry, by banning a range of products including fruit, vegetables, cheeses, meats, fish, and various types of ham. The embargo, initially implemented in 2014 due to the Ukraine crisis, has resulted in the loss of the Russian market for numerous Italian food products. Additionally, the article discusses the challenge of countering the circulation of counterfeit Italian food products in Russia and countries not subject to the embargo. Furthermore, it addresses the difficulties faced by Italian restaurants in Russia, which are experiencing issues with key ingredients, leading to some dishes being removed from menus or replaced with local or foreign alternatives.