The European Commission forecasts a decrease in meat consumption and production in the EU due to growing sustainability concerns. By 2031, meat consumption is expected to drop by 2.0-3.7%, and production by 4.0%. The shift is attributed to environmental, health, and convenience factors. Poultry consumption is expected to rise, while pork and beef are expected to decline. The Commission anticipates meat production to become more efficient and sustainable with innovation and changes in agricultural practices. However, lab-grown meat is not expected to compete in the next decade, and plant-based meat alternatives are likely to increase in importance.