World: Coffee consumption will not be driven by traditional buyers but by Asia

Despite not having advanced as expected in recent years, coffee consumption has remained resilient around the world. Uncertainties regarding global grain production continue, but what are the expectations for consumption? According to data from Euromonitor, presented by Rodrigo Mattos during the 29th Encafé, demand for the product will continue, but the big difference is that it does not come from traditional consumers such as the United States and Europe, but from Asia. According to Mattos, significantly greater demand is expected than today and in Asia the coffee market still has a lot of room to advance. "There is a lot of room to "steal" from coffee consumption, which is very large, it is a slow process, but we see that it has great potential," he said. In addition to Asia, the data points to Africa and Latin America as potential expanding markets for coffee. Among the trends for the coming years, Rodrigo highlighted that the coffee market could also find space with other ...