Salix Fruits has launched its Summer Citrus Program 2025, which marks the start of the southern hemisphere citrus season with standout products such as lemons, tangerines, oranges, and grapefruits.
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According to Alejandro Moralejo, general director of Salix Fruits, this season is important for the company, as citrus continues to be one of its main product categories, and he says that "after a difficult 2024, 2025 presents new dynamics in the global citrus market". The company highlights several factors that shape the commercial citrus landscape this year. On one hand, Europe is experiencing lower volumes due to spring frosts in Turkey, which affect the export of lemons, tangerines, and oranges, which could also impact the start of the 2025-2026 season. Additionally, the decrease in Spanish Verna lemon production, the premature end of Moroccan tangerine shipments, and the strong demand for Egyptian oranges indicate that Europe and Russia will be promising markets for exports from South Africa, Argentina, Peru, and Chile. Meanwhile, the production of most citrus varieties in the United States has been significantly high, especially lemons, which has reduced immediate interest ...
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