European markets have good demand for traditional watermelons

Published 2024년 7월 2일

Tridge summary

Traditional watermelons, both seedless and regular, remain popular for the 2024 summer season despite consumer preferences for smaller sizes and seedless varieties. Italian watermelons, weighing between 8-18 kg, are selling well in European markets at a price of EUR 0.40/kg. Daniele and Nadia Martucci from Martucci Srl in Italy have started exporting these watermelons to Germany, France, and Poland. Smaller traditional watermelons, weighing 9-10 kg, are competing with Moroccan and Greek watermelons due to their crunchy texture and high sugar content, and are sold at a price of around 0.40 EUR/kg.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Traditional watermelons remain one of the most popular fruits and vegetables for the 2024 summer season, despite shoppers preferring seedless varieties and smaller sizes. Italian watermelons weighing 8-18 kg sell well on European markets at a price of EUR 0.40/kg. This is reported by FreshPlaza. Daniele and Nadia Martucci from Martucci Srl, located in the south of Italy, sent the first samples of their products to Germany, France and Poland on June 21. The fruits were brushed, polished, sorted and branded. She notes that fruits weighing from 8 to 10 kg are popular in Eastern countries, watermelons weighing from 10 to 18 kg sell better in other European markets. “Traditional watermelons continue to grow in popularity, even as new varieties change consumer buying habits. In general, the lower prices compared to other varieties and the possibility of sellers to offer them in pieces reduce the difficulty of transporting the fruit", says ...

Source: Agrotimes