[Excellent field of Nonghyup export specialized organization] “Competing with Chinese products through grape ‘super gap’ strategy”

Published 2024년 4월 1일

Tridge summary

Since 2011, the Gyeongbuk Saegimcheon Agricultural Cooperative, led by Chairman Kim Chang-jip, has made significant strides in expanding its grape export operations to 14 countries, with exports surpassing $4 million in 2021. By prioritizing quality, particularly with their 'Shine Muscat' grapes, and tailoring export strategies to meet the cultural preferences of different markets like Vietnam and Singapore, the cooperative has seen substantial growth. Despite facing challenges such as the need for overseas certification and the cessation of domestic export logistics cost support, the cooperative is ambitiously aiming for $5 million in exports. They are exploring new markets and advocating for more government support and policy funding to improve the profitability of exports for farmers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Gyeongbuk Saegimcheon Agricultural Cooperative (Chairman Kim Chang-jip) opened the door to grape exports by supplying ‘Geobong’ grapes to Singapore and Vietnam in August 2011. In 2016, we achieved the feat of exporting ‘Shine Muscat’ grapes for the first time in Korea. Saegimcheon Agricultural Cooperative later expanded its sales channels to eight countries, including Hong Kong, and exports exceeded $4 million in 2021. Currently, we are steadily exporting ‘Shine Muscat’, ‘Geobong’, and ‘Campbell Early’ grapes to a total of 14 countries. Saegimcheon Agricultural Cooperative's shipping principle is quality first and quality second. In particular, 'Shine Muscat', which accounts for more than 90% of exported grapes, carefully selects the best products with a sugar content of 16 Brix and a weight of 18g or more per grain through a precision sweetness sorter installed at the Agricultural Produce Distribution Center (APC) and puts them on the market. . Chairman Kim Chang-jip said, “It is ...

Source: Nongmin