Exclusive interview with Leqi Apple: Targeting the high-end market, the Gold Selection series is now officially launched!

Ten years ago, Rockit Apple entered the Chinese market, transforming from an ordinary fruit to a healthy snack with a single small apple. At the recently concluded Asian International Fruit and Vegetable Exhibition, Rockit officially launched its new Gold Barrel—the Gold Selection series. The International Fruit and Vegetable Report interviewed Rockit's Global Marketing Director Julian Smith and Rockit's Greater China District General Manager Cullen Zhang (Zhang Chitao) on-site. Unlike traditional apples sold by weight, Rockit chose to drive marketing with a brand mindset, promoting around consumer scenarios, successfully establishing Rockit as a world-class apple brand beloved by consumers. As Julian said, "Through design and creativity, we make consumers feel that Rockit is not only worth the price but also brings joy and a sense of participation, leading to continuous repurchases—this is the goal Rockit has always pursued." Zhang Chitao added that Rockit, as a high-end fruit ...