Italy's fresh fruit and vegetable sales have seen an 8% growth in 2021, reaching a record 5.7 billion euros despite challenges like climate and Covid. The new national fruit and vegetable council, led by Sonia Ricci, aims to address issues along the supply chain and strengthen the sector. The council will develop proposals to boost and support the industry, focusing on production, labor, transport, distribution, and pricing. The lack of logistical infrastructure in Italy also affects the sector and costs the country over 13 billion euros.