Vietnam's strategic fruit products, including durian, coconut, banana, mango, and dragon fruit, are projected to thrive in the export market by 2024. The country's Ministry of Agriculture and Rural Development is working to ensure quality standards and aims to reach a fruit and vegetable export target of 6.5-7 billion USD in 2024. The goal is to become a leading exporter in the region, matching Thailand's annual turnover of about 8 billion USD. To achieve this, businesses need to improve quality, comply with regulations, demonstrate traceability, and show ambition.