Inflation in Spain driven by manufacturing costs and poor harvests has significantly increased the cost of living, leading to a surge in the average annual household shopping basket by €800. The olive oil sector has seen substantial price hikes, resulting in significant drops in demand and a shift to alternatives such as sunflower oil. Consumer goods sales rose by eight percent in November 2023, with food leading in expenditure, but certain sectors typically popular in the lead-up to Christmas reported only moderate sales. Overall, rising prices, changing consumer preferences, and economic challenges have created a complex consumer goods market in Spain.