The Norwegian Seafood Council is marking World Oceans Day by emphasizing the importance of sustainable fishing practices and the consumption of authentic, sustainable cod. The company is dedicated to maintaining a transparent production and distribution chain, ensuring the quality, freshness, and sustainability of the cod. It also highlights the potential health risks associated with consuming endangered or unsustainably caught species, due to the presence of heavy metals in their tissues. The NSC is advocating for consumer choices that support responsible and sustainable seafood sources, promising to continue offering sustainable products and promoting awareness about the importance of choosing seafood that does not harm the oceans.