The article highlights the growth of Bangladeshi potato exports, with the country ranking as the third largest producer in Asia. This success is attributed to the collaboration between local producer co-operatives, the Food and Agriculture Organization (FAO), and other local agricultural bodies. The article also notes the challenges faced by farmers, such as limited cold storage and lack of standard laboratories. Efforts are being made to address these challenges through the establishment of digital villages and the formation of a Bangla GAP policy. The FAO's Hand-in-Hand initiative is playing a key role in linking farmers with exporters, leading to increased market access and fair prices for farmers.