The article highlights the crucial role of bees in food production, contributing to 70% of pollination. It discusses the changes in farmers' perspectives towards bee conservation and the positive impacts on reducing risk substances in insecticides. The article also emphasizes the economic significance of beekeeping in Mexico, with over 40,000 beekeepers generating 62,000 tons of honey in 2019. Stakeholders like Oriamex and BerryMex have proposed the need for specific norms to conserve bees and emphasized the benefits of beekeeping for both agriculture and ecosystems. The article also touches on the challenges of balancing bee conservation with agricultural production and the potential negative effects of insecticides on bee populations.