Australia: Feeling the wine vibe in Vietnam

Sales of Australian wine in Vietnam reached $11.5 million last year – double what they were two years ago. And the future looks good for Aussie winemakers. The Australian Ambassador to Vietnam, Andrew Goledzinowski, says bilateral relations between the two countries have been “substantially upgraded and were now elevated to the highest levels”. “The upgraded relationships provide Australian wine exporters with additional opportunities to build on the reputation Vietnamese people have for Australian goods, for their quality and trust,” he said at a gala dinner hosted in Hanoi for South Australia Wine Connect 2024. According to Inkwood Research, the Vietnam wine market was valued at US$347.10 million in 2022 and is expected to reach US$692.27 million by 2030. Volume is expected to reach 24.15 million litres by 2030. Nguyen Ba Hai, the Vice Director of Investment Promotion, Center for Industry and Trade, Vietnam Trade Promotion Agency, says demand for Australian wine in Vietnam is ...