The first shipment of Irish beef is set to be dispatched to South Korea next month, with several significant contracts secured by Irish beef factories approved to export to the country. This comes after a successful Seoul Food Trade Fair, where 55 meetings with Korean importers and customers were facilitated by Bord Bia. The Irish beef is expected to be marketed in South Korea as a high-quality, healthy, pasture-raised, and sustainable product, as the country seeks to increase its beef self-sufficiency, which currently stands at 35%. The Department of Agriculture, Food and the Marine is planning to engage with South Korean authorities to increase the number of plants approved to export to the country.