New Zealand's lamb and sheep meat producers are experiencing their lowest farm profits in nearly two decades, attributed to low returns, significant increases in input costs, and rising interest rates. The industry, represented by Beef and Lamb NZ, is facing challenges due to reduced demand from a sluggish Chinese economy and an oversupply of Australian lamb. Despite a good lamb crop in spring 2023, the increased numbers have not offset the low prices, pushing farmers towards diversification strategies. The article also explores the agricultural operations at Jericho, which is adapting to the economic conditions by managing its resources efficiently and focusing on diversified farming practices, including dairy, to maintain profitability amidst fluctuating market prices for lamb, beef, and milk.