Singapore is the most expensive city for common products in Southeast Asia, followed by Thailand, Indonesia, Malaysia, and the Philippines, with Vietnam being the most affordable, according to Numbeo users. Despite the Covid-19 pandemic, essential products are still more affordable in Vietnam compared to other countries. The demand for online shopping, especially groceries, has surged during social distancing, as shown by a 223% increase in Google searches for "grocery store" in Q2 2021. The e-commerce market in Vietnam is projected to grow, with 1.3 billion visits to the top 50 shopping websites in the first half of 2021, and e-commerce sales expected to reach $12 billion in 2021, increasing to $56 billion by 2026, the second largest in the region after Indonesia.