Spanish olive oil has surpassed Italian olive oil in the United States with a higher average sales price of 8.81 euros/kilo compared to 8.62 euros/kilo for Italian olive oil, marking a significant shift in the market. In the first half of 2023, Spain experienced a 20.50% increase in olive oil sales, reaching 70,000 tonnes, and a 105% increase in turnover, totaling over 611 million euros. This success is attributed to the promotional efforts of the Spanish Olive Oil Interprofessional Association and indicates a reversal in the trend of lower prices for Spanish olive oils compared to Italian ones.