Peru's fresh blueberry exports are projected to see a significant increase in the 2022/2023 campaign, reaching nearly 300 thousand tons valued at around US$ 1,500,000,000, marking a 36.3% increase in volume and a 17% increase in value compared to the previous campaign. This surge is attributed to the higher production and a diverse range of destination markets including North America, Europe, Asia, and Latin America. However, the increasing supply and rising production costs have led to a decrease in the price of blueberries, with the price dropping below US$5 per kilogram in October of this year, a first. Fernando Cillóniz Benavides, president of Inform@cción, suggests controlling the expansion of blueberry cultivation and diversifying into crops whose prices have risen, such as potatoes, cotton, corn, sugar, and coffee, to maintain profitability and sustainability in the industry.