From mechanical lathe operator to cattle farmer: family from São Paulo turns dream into premium meat project

The story of the Zanelatti Family from the municipality of Oriente in São Paulo is the realization of a mechanical lathe operator's dream, who, with passion and entrepreneurial vision, transformed his life and set up an excellent beef cattle project. Paulo Zanelatti, who began his career as a metalworker and later ventured into the industry, acquired his first rural property around the year 2000, founding the Monte Serrat Farm. The family's premium beef project is a model of specialization, focused on the breeding, raising, and finishing of Nelore cattle and, especially, on the industrial crossbreeding of Angus x Nelore. The goal is to produce precocious and well-finished heifers that meet the demand of the slaughterhouse for young and high-quality beef. Check it out: In just over two decades, the former mechanical lathe operator built a meticulous project. The secret of the machinery lies in the focus on raising and fattening and the quality of the cattle that is acquired. The ...