Singapore, first export market for Australia’s QCamel camel milk products

게시됨 2021년 1월 14일

Tridge 요약

QCamel, a Queensland-based company, is planning to expand into the Singapore market in the first half of 2021, subject to export approval. The company will distribute its camel milk products, known for their health benefits, through a distributor in organic stores. QCamel aims to target health-conscious consumers and the expat community in Singapore. The company operates its own camel farm and milking facility, producing between 300L to 500L of camel milk weekly. Camel milk is the company's best-seller in Australia, with sales increasing by 30% since COVID-19. QCamel also makes other camel milk products and has recently launched camel milk skin care products in Singapore, China, and South Korea.

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원본 콘텐츠

The aim is to enter Singapore in the first half of 2021, after it receives approval for exports. The company will be working with a distributor to retail the products in organic stores, according to director, Lauren Brisbane. QCamel was previously in discussions with the distributor some 14 months ago, and was waiting for export approval. However, COVID-19 hit, which prolonged the approval period. Brisbane told FoodNavigator-Asia, “Unfortunately, we had to wait. So, what most people did in this climate was focus on its domestic sales, and any export plans were shelved until after COVID-19.” The same distributor is also involved in the Vietnam, Cambodia and Hong Kong markets, which would be potential new markets for QCamel in the future. While camel milk is not as popular as cow or other dairy milk in Singapore yet, Brisbane hopes the health benefits of camel milk can cater to health-conscious consumers. “It is suitable for people with gut and bowel issues,” she said. “People ...

출처: Food Navigator Asia