Vietnam's fruit and vegetable exports hit a record high in 2023, with the Ministry of Agriculture and Rural Development reporting earnings of 5.69 billion USD, a 70% increase from the previous year. The majority of the revenue came from exports to China, accounting for 65%, with durian contributing over 2 billion USD and other fruits like watermelon expected to see increases in exports as well due to new protocols being signed. The Ministry has also worked to expand growing areas and packaging facilities, and remove technical barriers, to facilitate Vietnam's fresh fruits to enter foreign markets in countries like the US, Australia, New Zealand, the RoK, and Japan.