Gangjin paprika selected as 'special product' in online wholesale market

Gangjin County (County Head Kang Jin-won) has achieved a significant milestone by being designated as the first special product in the nation for paprika under the aT (Korea Agro-Fisheries & Food Trade Corporation)’s ‘Specialized Product Support Project for Online Wholesale Market,’ securing 25 million won in project funds to activate online distribution of agricultural products. This project, promoted by aT, is one of the core national policy tasks of the Lee Jae-myung administration, aiming to transition from the traditional offline-centered distribution structure to an efficient and transparent agricultural product distribution system based on digital infrastructure. Recently, due to climate change, rising production costs, and excess in the distribution stages, instability in agricultural product prices has persisted, causing significant burdens on both producers and consumers. In particular, from the producers' perspective, the high intermediary distribution margin has been ...