German confidence in Dutch food requires attention

Published Feb 25, 2021

Tridge summary

The article highlights the challenges faced by the Dutch agricultural sector in promoting the sustainable production of food in Germany, despite the high export value of around €10 billion to the country annually. German consumers have a positive view of the food safety from the Netherlands, but there is a gap in the perception of sustainable production. Only 72% of German consumers believe that Dutch food products are sustainably produced, which is important to 72% of them. Agricultural council Peter Vermeij emphasizes the need for a communication strategy to correct the misconceptions about high production inputs in the Netherlands and the importance of transparency and response to specific market needs in Germany. ABN AMRO Bank suggests that Dutch companies can win over German consumers by providing more information about the production conditions and by labeling food as 'Ohne Gentechnik' (non-GMO) and organic, which is preferred by half of German consumers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to agricultural council Peter Vermeij at the Dutch embassy in Germany, the exporting industry is still not sufficiently successful in bringing the successes of the sustainable production method in the Netherlands to the attention of German buyers. He recognizes the results of the bank's investigation. € 10 billion export value The sales of Dutch agri-food companies to Germany is of great economic importance. Every year, approximately 10 billion euros worth of Dutch food products, such as tomatoes, cheese, peppers and eggs, goes to our eastern neighbors. That amount increases every year. How German consumers view Dutch food products is therefore important for exporting companies. The safety of Dutch foodstuffs is beyond question in Germany. More than half of German consumers have (a lot of) confidence in the food safety of products from the Netherlands. A minority of 12 percent think that products from our country can harm their health. Sustainably produced The ...

Source: Agroberichtenbuitenland