According to the Agrarmarkt Informations-Gesellschaft (AMI), German households bought 0.7% less meat, sausage, and poultry in 2023 than in 2022, despite a 6.5% increase in prices. The data, which only includes food retail purchases, reveals a significant 6.6% drop in pork sales. Beef and meat substitute products also experienced a decline in sales, while minced beef/pork mixed and poultry saw a rise. The AMI suggests that the decrease in demand is due to changing consumption habits and higher prices.