The grape industry is facing challenges from climatic factors, the Covid-19 pandemic, logistical issues, and new varieties that have not met expectations. Chile and Peru have joined forces to address these challenges by organizing the first GLOBAL GRAPE CONVENTION, aiming to deliver important information and collaborative solutions to increase and diversify grape consumption. The convention aims to bring together the main retailers and importers in the world to address the imbalance between global supply and demand, and to ensure the sustainability of the grape business.